- Choice Hotels International Inc CHH has signed a partnership with hospitality revenue management software and services provider IDeaS.
- The collaboration will help enable franchisee revenue growth across Choice Hotels' entire global enterprise of more than 7,000 hotels.
- IDeaS, along with Choice Hotels, developed ChoiceMax, a mobile-first revenue management solution designed for quick implementation, immediate efficiency, and to help with revenue gains.
- IDeaS' mobile app empowers Choice Hotels franchisees to manage channels, rates, and inventory more effectively by adapting to local market trends in real-time.
- Price Action: CHH shares are trading lower by 0.97% at $140.69 on the last check Monday.
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