Needham Recommends Every Portfolio Should Stock Up On Innovid - Read Why - Innovid (NYSE:CTV)

Needham analyst Laura Martin re-rated Innovid Corp CTV, justifying why every portfolio should contain the shares.
Martin expressed optimism over Innovid's TAM growth each year which is 5x faster than the AdTech industry's total combined revenue growth.
She also emphasized how Connected TV (CTV) added $60 billion annually to AdTech's total addressable market (TAM), doubling its pre-COVID TAM.
Reaggregating relevant target audiences to deliver unduplicated reach for advertisers is a core strength of AdTech, Martin assumed.
Martin highlighted the substantial secular shift out of manual ad spending and into programmatic (i.e., automated) ad buying in the $240 billion U.S. digital advertising ecosystem.
Martin added that there is a secular shift from traditional to digital advertising because it is more targeted, measurable, and post-COVID and can reach virtually every U.S. consumer.
Price Action: CTV shares traded lower by 6.85% at $2.04 on the last check Friday.

Needham Recommends Every Portfolio Should Stock Up On Innovid - Read Why