American Marketing Association's Phoenix Chapter Announces August Monthly Luncheon

PHOENIX, AZ--(Marketwire - August 13, 2009) -

WHAT The American Marketing Association's (AMA)
Phoenix Chapter announces its August Monthly
Luncheon:

"Marketing and Brand Management in Tough Times"

WHY A sports team is a product like no other. Consumer attitudes toward
the product can drastically change over the course of years, months,
days -- even seconds. Developing a brand identity that is
independent of team performance is the key to long-term success.
Even with more traditional products, understanding your brand and
how you want to be perceived in the consumer's eyes is an important
component of developing a marketing strategy. Karina Bohn, senior
director of marketing for the Arizona Diamondbacks, will focus on
the importance of everyone in your organization understanding the
role of brand and how to cement the brand in the mind of the
consumer -- an approach that's critical to managing your brand in
tough times and good times.

Marketing Professionals Will Learn

1. Focus on controllable brand elements
2. Know what your brand means to different audiences
3. Maintain brand consistency
4. Extend the brand beyond the marketing department
5. How to maintain these efforts in tough times

SPONSORS

Prisma Graphic is the Platinum
sponsor. WestGroup
Research, Compass Digital Media and
VISIONN, are the Gold sponsors, and
KEO Marketing is the Silver
sponsor for all 2008-09 monthly meetings and SIG events. Other annual
sponsors include: Aquent, Phoenix Business
Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN Wednesday, Aug. 26, 2009
11:15 a.m. - 1 p.m.

WHERE Embassy Suites Phoenix - Biltmore
2630 E. Camelback Road
Phoenix, AZ 85016

COST -- $35 for members/students that register by Aug. 21
-- $55 for non-members that register by Aug. 21
-- Prices increase at the door

REGISTRATION Register online at http://www.netme.com/amaphoenix/

CONTACT American Marketing Association - Phoenix Chapter
INFORMATION www.amaphoenix.org
(480) 231 - 2820