Benzinga

España
Italia
대한민국
日本
Français
Benzinga Edge
Benzinga Research
Benzinga Pro

  • Get Benzinga Pro
  • Data & APIs
  • Events
  • Premarket
  • Advertise
Contribute
España
Italia
대한민국
日本
Français

Benzinga

  • Premium Services
  • Financial News
    Latest
    Earnings
    Guidance
    Dividends
    M&A
    Buybacks
    Interviews
    Management
    Offerings
    IPOs
    Insider Trades
    Biotech/FDA
    Politics
    Healthcare
    Small-Cap
  • Markets
    Pre-Market
    After Hours
    Movers
    ETFs
    Options
    Cryptocurrency
    Commodities
    Bonds
    Futures
    Mining
    Real Estate
    Volatility
  • Ratings
    Analyst Color
    Downgrades
    Upgrades
    Initiations
    Price Target
  • Investing Ideas
    Trade Ideas
    Long Ideas
    Short Ideas
    Technicals
    Analyst Ratings
    Analyst Color
    Latest Rumors
    Whisper Index
    Stock of the Day
    Best Stocks & ETFs
    Best Penny Stocks
    Best S&P 500 ETFs
    Best Swing Trade Stocks
    Best Blue Chip Stocks
    Best High-Volume Penny Stocks
    Best Small Cap ETFs
    Best Stocks to Day Trade
    Best REITs
  • Money
    Investing
    Cryptocurrency
    Mortgage
    Insurance
    Yield
    Personal Finance
    Forex
    Startup Investing
    Real Estate Investing
    Prop Trading
    Credit Cards
    Stock Brokers
Research
My Stocks
Tools
Free Benzinga Pro Trial
Calendars
Analyst Ratings Calendar
Conference Call Calendar
Dividend Calendar
Earnings Calendar
Economic Calendar
FDA Calendar
Guidance Calendar
IPO Calendar
M&A Calendar
Unusual Options Activity Calendar
SPAC Calendar
Stock Split Calendar
Trade Ideas
Stock Reports
Insider Trades
Trade Idea Feed
Analyst Ratings
Unusual Options Activity
Heatmaps
Free Newsletter
Government Trades
Perfect Stock Portfolio
Easy Income Portfolio
Short Interest
Most Shorted
Largest Increase
Largest Decrease
Calculators
Margin Calculator
Forex Profit Calculator
100x Options Profit Calculator
Screeners
Stock Screener
Top Momentum Stocks
Top Quality Stocks
Top Value Stocks
Top Growth Stocks
Compare Best Stocks
Best Momentum Stocks
Best Quality Stocks
Best Value Stocks
Best Growth Stocks
Connect With Us
facebookinstagramlinkedintwitteryoutubeblueskymastodon
About Benzinga
  • About Us
  • Careers
  • Advertise
  • Contact Us
Market Resources
  • Advanced Stock Screener Tools
  • Options Trading Chain Analysis
  • Comprehensive Earnings Calendar
  • Dividend Investor Calendar and Alerts
  • Economic Calendar and Market Events
  • IPO Calendar and New Listings
  • Market Outlook and Analysis
  • Wall Street Analyst Ratings and Targets
Trading Tools & Education
  • Benzinga Pro Trading Platform
  • Options Trading Strategies and News
  • Stock Market Trading Ideas and Analysis
  • Technical Analysis Charts and Indicators
  • Fundamental Analysis and Valuation
  • Day Trading Guides and Strategies
  • Live Investor Events
  • Pre-market Stock Analysis and News
  • Cryptocurrency Market Analysis and News
Ring the Bell

A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.

  • Terms & Conditions
  • Do Not Sell My Personal Data/Privacy Policy
  • Disclaimer
  • Service Status
  • Sitemap
© 2026 Benzinga | All Rights Reserved
September 20, 2022 1:57 AM 2 min read

Apple Feels Forex Pinch: Apps, In-App Purchases Set To Get Costlier In These Regions Next Month

by Shanthi Rexaline Benzinga Editor
Follow
AAPL Logo
AAPLApple Inc
$263.60-0.06%
Overview

Apple, Inc. (NASDAQ: AAPL) plans to hike the prices of apps and in-app purchases on the App Store in Asian and European countries as early as next month, a communication by the company to developers showed.

What Happened: Cupertino said the increase applies to Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all the territories that use the euro. The revised prices will take effect from Oct. 5.

The move may have been triggered by the depreciation of the local currencies against the U.S. dollar, Bloomberg reported. Apple said that in Vietnam, the increases also reflect new regulations that require it to collect value-added tax and corporate income tax.

The price hikes, however, will not apply to auto-renewable subscriptions. The company also provided updated price tier charts for developers.

The proposed hikes in Japan were particularly steep, with a 30% increase envisaged, Bloomberg noted. The yen has depreciated about 25% against the U.S. dollar in the year-to-date period. Earlier this year, Apple raised the prices of its hardware products, including the iPad and iPhone, in Japan, citing currency disparity.

The euro has also been weakening, losing about 12% against the dollar year-to-date. It is currently trading almost at parity.

See also: Why This Apple Expert Thinks App Store Can Survive Legislative And Regulatory Challenges

Benzinga’s Take: The latest move by Apple could be rubbing salt into the wound, as the average price of in-app purchases has increased over 40% on iOS since last year, according to apptopia.

Given the prospect of the dollar remaining strong at least in the near- to mid-term, with the U.S. Federal Reserve’s dogged stance on aggressive rate hikes, Apple users could be in for more pain.

Price Action: Apple closed Monday’s session 2.51% higher at $154.48, according to Benzinga Pro data.

 

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

To add Benzinga News as your preferred source on Google, click here.


Posted In:
NewsForexMarketsTechMediaApp StoreConsumer TechEurasiaiPadiPhone

For Cupertino, it could be a challenge to balance pricing and demand in an uncertain economic environment. The company’s June-quarter results showed that its services revenue came in slightly shy of estimates.

AAPL Logo
AAPLApple Inc
$263.60-0.06%
Overview
Comments
Loading...