General Motors Co. GM unveiled its Cadillac unit’s flagship electric vehicle, Celestiq, on Monday.
What Happened: Celestiq will be personally commissioned, with clients working directly with their selected dealers, Cadillac said in a release. In terms of specification, the EV will be powered by a 111-kWh battery pack and have a two-motor, all-wheel-drive propulsion system. The vehicle's estimated range is about 300 miles on a full charge and it will go into production in December 2023.
Cadillac’s ultra-premium vehicle, however, set tongues wagging, with most balking at its $300,000 price tag.
A Twitter user compared the Celestiq's price tag to the "18k Gold Apple Watch Edition,” which Apple Inc. AAPL launched in May 2015. It was priced at a whopping $10,000.
Does anyone else get the sense that the @Cadillac Celestiq will age like the 18k Gold Apple Watch Edition? #Celestiq #Cadillac
— The Kilowatts 🚗� (@klwtts) October 18, 2022
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Another user chimed in with their views and addressed it to President Joe Biden, who is an ardent backer of GM, and its CEO Mary Barra.
Yo @POTUS!
Did your girl Mary make a new Beast for you?
Who else would want a $300K car that’s 216” long?
Oh wait! But you won’t be in office when this releases. Seems like ur gal Mary is just teasing you😂
— OmniCurious (@OmniCurious) October 18, 2022
A third user seemed to think GM is trying hard to stand out.
They are trying very hard to stand out but their project dont appeal to mass. I mean 300k price tags for a car with flashy lights and not much of software advancement is road paved to failure.
— Donkey Developer (current thing 🏴�) (@DeveloperDonkey) October 18, 2022
Another suggested that no one will remember it just like they don’t remember the Cadillac ELR — a two-door, luxury plug-in hybrid. It was manufactured and marketed in 2014 and 2016, with a pause in the intervening year. Manufacturing ended in February 2016 after merely 3,000 units were manufactured.
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