Bruush Oral Care Inc BRSH generated record sales during the Black Friday Cyber Monday period, resulting in November 2022 being the best month for the Company.
What Happened? Brüush recorded more than $500,000 in revenues for November, representing year-over-year growth of over 50%.
Brüush's product portfolio currently consists of a sonic-powered electric toothbrush kit and brush heads, which customers can purchase on a subscription plan where the customer is conveniently shipped their replacement brush heads regularly.
Higher marketing and customer acquisition efforts that resulted in higher electric toothbrush sales and increased recurring revenues from the sale of brush heads on a subscription basis as the Company's subscriber base continues to grow led to the strong sales performance in November.
Brüush has over 35,000 active subscriptions in its brush head refill program, representing a 25% increase during the four months since going public in August 2022.
Why Does It Matter? Aneil Manhas, Founder and CEO of Brüush, said, "We expect this strong momentum to continue into 2023 with the planned expansion of our product portfolio, which will be a big growth driver for us."
Brüush is on track to launch four new oral care products starting in April. It will include toothpaste, mouthwash, dental floss, and a whitening pen, all of which will have the same premium look and feel as the Brüush electric toothbrush.
Price Action: BRSH shares are down by 9.99% at $0.90 premarket on the last check Thursday.
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