Netflix Upgrades Premium Tier Plan, Cracks Down On Password Sharing Norms

Netflix, Inc NFLX upgraded its top-end Premium tier and issued new guidelines for account sharing in its quest for higher subscription-based revenue.
Netflix incorporated spatial audio and expanded the number of download devices from four to six for the Premium tier by keeping the prices intact.
Netflix spatial audio will be available on over 700 top-watched titles, including Stranger Things, The Watcher, Wednesday, and Knives Out: Glass Onion.
Netflix looked to add spatial audio to popular new titles as they’re released, including You, Your Place or Mine, Luther: The Fallen Sun, and Tour de France.
Netflix also cracked down on account sharing by seeking extra money to use the streaming service outside the household for extended periods.
Netflix urged users to define a primary location through their TV.
Now users will have to connect the accounts and devices to the same Wi-Fi as the TV.
If a user does not set a primary location, Netflix automatically assigns one based on IP address, device IDs, and account activity.
To ensure that the devices are associated with the primary location, users need to connect to the Wi-Fi at the primary location, open the Netflix app or website, and watch something at least once every 31 days.
Users may seek a temporary code to watch Netflix outside their primary location.
Netflix said it ended Q4 with 230.75 million paid subscribers after adding 7.7 million during the quarter, which beat company expectations of 4.5 million.
Paid subscribers are up from 223.9 million sequentially and up from 221.84 million on a year-over-year basis.
Price Action: NFLX shares traded higher by 1.47% at $359.05 on the last check Wednesday.

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