HSBC Maintains Hold Rating for Baozun: Here's What You Need To Know

HSBC has decided to maintain its Hold rating of Baozun BZUN and lower its price target from $8.00 to $5.00.

Shares of Baozun are trading up 6.44% over the last 24 hours, at $5.54 per share.

A move to $5.00 would account for a 9.67% decrease from the current share price.

About Baozun

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.