Paramount Global Is Too Small To Win Streaming Wars Against Amazon, Disney, And Netflix, Analyst says

Needham analyst Laura Martin reiterated a Buy rating on the shares of Paramount Global PARA with a price target of $28.
At a $15 billion market cap, the company is too small win in the streaming wars against Amazon.Com, Inc. AMZN, Walt Disney Company DIS and Netflix, Inc. NFLX, said the analyst.
If it is being sold, Paramount would garner a 20% - 40% premium to today's valuation, the analyst noted.
The analyst thinks the company has asset values that are not accurately reflected in its financial statements, but would be paid for upon exit.
One of the things the analyst likes most about PARA is its complementary revenue streams.
The analyst noted that its global linear TV networks have the best economics in the media business.
The analyst said films give PARA access to the wealthiest consumers and hit films create an engine that drives upside to subsequent windows of distribution, including its captive DTC services.
The analyst believes PARA's CFO is committed to material cost reductions that will benefit FY23 and FY24.
Price Action: PARA shares are trading lower by 2.9% at $21.50 on the last check Friday.

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