Since Florida Governor Ron DeSantis officially launched his 2024 presidential campaign, former President Donald Trump’s lead over the Disney-fighting-lawmaker has decreased.
Now that DeSantis, who Trump claims to have helped win the governorship, is officially a contender in the race, Trump will likely increase his attacks against him on Truth Social and during rallies. The former president may even find himself revisiting his memoir, "Trump: The Art of the Deal," to glean tactics for winning over voters in the upcoming Republican primaries.
Some have observed Trump’s strategy for many years and during a 2018 interview, Barbara Corcoran, who built her business alongside Trump, discussed how he taps into people’s vulnerabilities to be “the best salesman (she’s) ever met in (her) life,” according to Business Insider.
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What Barbara Corcoran Described: “I'll tell you what his masterful mind does. He is a genius at picking out the vulnerability of someone's personality,” Corcoran said. “He can smell it. Sense it and trust it,” she added.
The American businesswoman and TV personality, who demonstrates her skills at identifying people’s business sense on “Shark Tank,” believes that’s how Trump won the 2016 election. Speaking about someone walking into a hypothetical business meeting with the former president, Corcoran said, “He could see what your weakness is and not physically reach over and put his finger on it, but he just could see what your weakness is and play into it.”
“Not the nicest thing in the world, but it's a certain gift I've never seen on anyone else. That's exactly what he did in the election. I think he put his finger on what the weakness was, the vulnerability of people and he knows how to touch it. Just so. And people go along for the ride,” she added.
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