EXCLUSIVE: Smart for Life Launches New Line of Sports Illustrated Protein Bars

Smart for Life Inc SMFL has launched a new line of Sports Illustrated protein bars specifically formulated for active lifestyles.

The premium line of protein-based bars is formulated to address a growing demand for clean and nutritional products matching the needs of athletes and health-conscious consumers.

The new line of protein bars is clean and energizing, non-GMO, cold-pressed, with no sucralose and no preservatives, and includes some gluten-free options.

Launch flavors include Triple Chocolate, Cookies & Cream, Blueberry White Chocolate, and Strawberry Chocolate.

The bars are expected to be released in select markets for initial testing in Q3 of 2023, with select preorders available for certain flavors online. 

“We are thrilled to launch a line of protein bars in partnership with Sports Illustrated and share them with dedicated athletes and active consumers,” stated Smart for Life’s CEO Darren Minton.

Last week, Smart for Life executed a strategic agreement with CloudKitchens for rapid local delivery of its new line of innovative, proprietary, and healthy high-protein ice cream bars. 

The company also raised approximately $1.58 million via the private placement of 584,892 shares at $2.71 per share.

It will use the net proceeds from the offerings for working capital and other general corporate purposes.

Price Action: SMFL shares are up 15.6% at $2.37 during the premarket session on the last check Wednesday.

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