Why Smart For Life Stock Traded Higher Wednesday

Smart for Life, Inc. SMFL shares are traded higher Wednesday following an announcement about a new line of Sports Illustrated protein bars.

What To Know: Smart for Life, a health and wellness company involved in development and sales of a broad spectrum of nutritional products, announced a new line of protein bars, specifically marketed towards active lifestyles and demand for clean nutritional products.

The Sports Illustrated bars are expected to be released in select markets for initial testing in the third quarter.

"We are thrilled to launch a line of protein bars in partnership with Sports Illustrated and share them with dedicated athletes and active consumers," said Darren Minton, CEO of Smart for Life.

"This new line of protein bars includes great flavors, textures, and tastes that will keep consumers with active lifestyle coming back for more."

Related Link: EXCLUSIVE: Smart for Life Launches New Line of Sports Illustrated Protein Bars

SMFL Price Action: Shares of SMFL closed Wednesday up 14.2% at $2.34, according to Benzinga Pro.

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