Social Media and Viral Branding Agency Luthier Society, Inc. Unveils Viral Marketing Secrets of Success

LOS ANGELES, CA--(Marketwire - August 14, 2009) - LSI -- Today, everyone knows that social
media is the place to be, yet few have mastered the concept and are able to
deliver the types of results that yield brand awareness in a big way.

"Record sales keep declining. DVD sales are continuing to wane.
Entertainment companies keep slashing their budgets. The companies with the
big budgets are big corporate clients and they are all very interested in
joining forces with online tastemakers and celebrities," explains Johnny
Royal, CEO and Chairman of social media and viral branding agency, Luthier Society, Inc. "Whether
you like it or not, this is the new model for both the entertainment
industry and corporate branded campaigns."

Understanding the need to deliver something exceptional, Luthier Society
paired their client Michael Welch ("Twilight" Saga) with iNDELIBLE's
campaign for pharmaceutical giant, Allergen, who recently launched their
Aczone product line by developing a multi-media website and online video
series at AczoneTheMusical.com, featuring
the already buzzed about "Twilight" star Michael Welch. The campaign
ignited a new media wildfire with features on top social media websites
such as Buzznet.com, About.com,
Examiner.com and Bebo.com. The viral buzz spread across "Twilight" blogs,
fan sites, music portals and online pop culture havens, resulting in
millions of impressions in the company's targeted demographic, where a
pharmaceutical company would not normally live.

Luthier Society runs multi-tiered campaigns and is considered one of the
most innovative social media and viral branding agencies in the world.
Creative integrations such as the Luthier Society National Collegiate
Social Media Program are just one element the company utilizes to stay
ahead of the curve. The program runs simultaneously through every DMA in
the U.S. with the top collegiate marketing, public relations and
communications curriculums. A total of 300 students are given the task of
building their own e-team and street team, creating their own blogs,
writing press releases, taking screenshots of their work and learning how
to use Luthier Society's proprietary public relations and multi-media
reporting system, ARCHIMEDES.

Developing a field strategy and excelling at online execution have been but
a few aspects of Luthier Society that have turned heads. In 2010, the
company will launch ARCHIMEDES 1.0 to the public. The ARCHIMEDES platform
will function as the first monetary based value-measured system of analysis
for internet users around the world and will relay traffic patterns and
placement values similar to the NASDAQ.

Luthier Society, Inc. is a boutique social media and viral branding agency
based in Los Angeles that provides all aspects of online communications and
public relations to the music, film, fashion, lifestyle and technology
industries. They employ a boutique specialized staff and have worked with
clients ranging from Universal Records to The White House to Sony. Luthier
Society, Inc. was founded by Johnny Royal in 2007.

Luthier Society:
http://www.luthiersociety.com

Archimedes 1.0:
http://www.luthiersociety.com/mediakit