Unity Software Unveils AI Marketplace For Game Development

Unity Software Inc. U launched a dedicated AI marketplace with curated solutions to accelerate AI-driven game development.

The Unity Asset Store launched the AI marketplace to offer gameplay enhancements.

Solutions in the AI Hub cover a range of capabilities, including Generative AI solutions, AI/ML Integration solutions, and behavior AI solutions.

"We're providing our developers with a reliable marketplace so they can effectively harness the power of AI in the game development process directly through the Unity Editor," said Ralph Hauwert, SVP & GM, Unity Runtime, Editor and Ecosystems. 

Within the new marketplace, Unity Software has unveiled ten verified solutions that have undergone enhanced vetting and are committed to providing high-quality solutions. 

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Analyst Rating: Wells Fargo analyst Brian Fitzgerald initiated coverage on Unity with an Overweight rating and a price target of $48.

Price Action: U shares are trading higher by 11.3% to $40.86 on the last check Tuesday.