The Procter & Gamble Company PG has formally-initiated a strategic
partnership with Verix Business Intelligence, a start-up technology company
that specializes in intelligent business alerts and pre-packaged analytical
applications. The terms and conditions of this partnership are not being
released.
This innovative technology partnership is being pursued to further-strengthen
and build P&G's capabilities and industry leadership in Business Intelligence
(BI). This collaboration has been supported by P&G's IT Innovation Hub, the
Israel House of Innovation (IHI), which was established five years ago to help
enable partnerships between P&G and Israeli innovators.
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