Twitter CEO Linda Yaccarino commented on the rebranding and transformation of the social media platform to X.com on Sunday.
What Happened: Yaccarino revealed that the future X will be "powered by AI" and will connect people in ways that "we're just beginning to imagine."
In a series of tweets, Yaccarino spelled out the future vision of the platform. She said, "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
The CEO listed a number of verticals across which X would operate. She said, "X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities."
Yaccarino said she and X.com's owner Elon Musk are "looking forward" to working with their teams and partners to "bring X to the world."
See Also: No More Poop Emoji For The Media, Elon Musk Says He’s Gonna Send This To Reporters Instead
Why It Matters: On Sunday, Musk said that the iconic bird logo of Twitter will be changed and teased his millions of followers on the platform with a flickering "X" logo. Later in a Twitter Spaces conversation, he confirmed the upcoming change.
In October 2022, before he purchased Twitter, Musk had said that the $44 billion Twitter deal was an "accelerant to creating ‘X'" — an everything app.
At the time of writing, Twitter maintained its bird logo and familiar blue and white theme on the website. Musk had said over the weekend that if a good enough "X logo" was posted he would make it go live by Sunday.
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