Amazon's Enhanced Shopping Features: A Challenge to Google and Pinterest

In an ever-expanding marketplace like Amazon.Com Inc AMZN, finding the right product quickly and effortlessly is a top priority. 

Therefore, it updated on enhancements to provide customers with relevant search results and facilitate shopping decisions, also intensifying rivalry with Alphabet Inc GOOG GOOGL Google and Pinterest, Inc PINS.

1. Visual Search with Text Integration

Amazon addressed the challenges of customers unsure about what they're looking for, especially when seeking replacement parts or unfamiliar items. To address this, Amazon offers a visual search feature where users can snap a picture, and Amazon's visual search algorithms will identify potential matches from its extensive product catalog. Recently, Amazon introduced a new feature that allows users to enhance visual searches with text input, refining search results, similar to Google's multisearch that lets consumers search using text and images, TechCrunch reports. 

2. Augmented Reality for Home Item Visualization

When shopping for home items like furniture, appliances, or electronics, knowing how they fit and look in the user's living space is crucial. Amazon's "View in Your Room" feature, initially focused on more oversized items, has been expanded to include tabletop items like lamps and home décor. Augmented reality allows users to virtually place products on tabletop surfaces in one's homes, providing a better understanding.

3. Sales Trend Information

Amazon now displays sales trend data on search results and product detail pages to keep shoppers informed. This information, such as "10K+ bought in the past month," offers insights into a product's recent popularity and traditional indicators like customer reviews and best-seller status.

4. Find-on-Amazon Feature

The "Find-on-Amazon" feature, similar to that of Google and Pinterest, allows users to share product links from external sources, simplifying the process of finding these items on Amazon. By selecting the Amazon Shopping app, users are directed to similar products on Amazon, making it effortless to find desired items.

5. Effortless Reordering of Previous Purchases

Amazon has streamlined the process for frequent shoppers seeking to reorder previously purchased items. The pre-ordered item will prominently display at the top of the user's search results, complete with the last purchase date. Additionally, frequently reordered items will feature thumbnail images in the search bar, simplifying access to product details and quick repurchases.

Amazon.Com recently shared how new AI capabilities are revolutionizing how sellers create product listings and enhancing the shopping experience on the platform. It introduced a set of generative AI capabilities to simplify the creation of comprehensive and captivating product descriptions, titles, and listing details. 

Price Action: AMZN shares traded higher by 0.18% at $145.12 on the last check Thursday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.