Patricia Rosi, Chief Marketing and Strategy Officer of Acreage Holdings, was a panelist at Benzinga’s Cannabis Capital Conference on Wednesday, September 27th.
Acreage is a publicly traded company based in British Columbia that holds a large number of cannabis brands involved in production, cultivation and retail. The company has been a leading force in bringing cannabis into the mainstream in North America.
Ms. Rosi discussed the importance of operating a cannabis business in a way analogous to other CPG companies outside the space.
Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here.
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