What's Going On With AMC Entertainment Stock?

AMC Entertainment Holdings Inc AMC shares traded higher Monday on what appeared to be continued momentum from last week, which was sparked by strong ticket sales for the Taylor Swift Eras Tour concert film.

What Happened: At the end of last week, AMC announced that "Taylor Swift: The Eras Tour" crossed the $100 million mark in worldwide advance ticket sales as of Oct. 4. The concert film is set to be released later this week. 

AMC also said its sub-distribution partners confirmed that more than 8,500 theaters across 100 countries are interested in showing the film. The theater chain is currently working to reach agreements with additional cinema operators around the world.

"Audience demand for TAYLOR SWIFT | THE ERAS TOUR concert film has been incredible from the moment it was first announced. It took less than 24 hours for the TAYLOR SWIFT | THE ERAS TOUR concert film to shatter AMC's U.S. record for the highest ticket-sales revenue during a single day in AMC's 103-year history. Advanced ticket sales are strong across the United States, from the largest cities to the smallest towns," the company said in a press release last week.

See Also: Amazon Is Winning Its Bet On NFL Rights: A Look At The Numbers, Taylor Swift Upside

Over the weekend, CEO Adam Aron suggested demand could continue to shine as "most people book the day before or day of their theatre visit." The AMC CEO also announced that moviegoers will receive a free mini poster of Swift while supplies last, which could help fuel further demand from fans.

AMC is already planning to continue showing theatrical concert experiences. Beyonce's Renaissance World Tour is set to be released on Dec. 1. 

AMC Price Action: AMC shares are up more than 20% over the last week. The stock closed Monday up 5.83% at $9.80 and was up another 0.41% after hours at last check, per Benzinga Pro.

Photo:  from Flickr.

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