Snoop Dogg Drops It Like It's Hot, Unveils Hemp-Infused Alternative To Alcohol, Do It Fluid

Hill Beverage Co. and co-founder Snoop Dogg have unveiled Do It Fluid, a novel line of hemp-infused beverages.

These drinks are positioned as a healthier, smoke-free alternative to traditional alcoholic and smoking options, featuring natural ingredients and a blend of THC and CBD.

"As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition," Snoop stated in a note sent to Benzinga Cannabis. "What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high, while providing fans with the perfect option for day or night."

Revolutionizing Cannabis Consumption

The product line, resulting from a collaboration between Snoop Dogg's Death Row Records and Hill Beverage Co., aims to redefine cannabis consumption.

It offers a new experience with four distinct flavors: Blood Orange, Blue Razz, Cherry Limeade, and Peaches N Honies, available in both CBD-only and THC + CBD versions.

Snoop Dogg's Vision And The Cannabis Market

Snoop Dogg expressed excitement about transitioning to cannabis beverages, aligning with Hill Beverage Co.'s vision. CEO Jake Hill emphasized the brand's role in steering the cannabis industry in a new direction, focusing on natural, flavorful alternatives.

Product Specifications And Availability

Do It Fluid is available now at HillBeverageCo.com and DeathRowCannabis.co, offering various flavors with detailed ingredient lists and calorie counts. The company plans to expand its in-store availability nationwide through 2024.

Background

Hill Beverage Co., founded by Jake Hill in 2023, specializes in hemp-infused beverages and collaborates with various industry leaders. Death Row Records Cannabis, revitalized under Snoop Dogg's ownership, reflects the '90s hip-hop culture and aims to reintroduce the label to contemporary audiences.

Photos: Originator Studios for Hill Beverage Co.