The Taylor Swift Rule: Scaling Kindness In An Extraordinary Way

Taylor Swift's is the most talked about singer ever. Her “Eras Tour" is the highest money-making concert tour of all time, surpassing Michael Jackson's 2009 film "This Is It." As of January 7th, 2024, Taylor's Swift's movie has grossed $261.6 million globally, according to Variety.

What makes Taylor Swift, the Tennessee raised superstar unique, is her ability to translate ambition and kindness into a force multiplier that propelled her to fame. In a world often driven by profit and self-interest, Taylor Swift stands out through her humility and acts of kindness. This has not only won her the hearts of millions but also offered a valuable lesson in scaling the seemingly impossible. One notable example is her willingness to surprise fans by performing at their weddings, simply because they asked her via Twitter. This gesture speaks volumes about the power of kindness and its ability to create a lasting impact.

Taylor Swift possesses a genuine desire to connect with people in meaningful ways. By going above and beyond for her fans and for the communities around her, she has cultivated a loyal following that extends far beyond her music. The concept of “scaling kindness” is not limited to celebrities; it's something anyone can apply in their own lives, whether in business or personal interactions. This also applies to politicians and Wall Street CEOs. By approaching every interaction with a mindset of kindness and generosity, we can create ripples of positivity that have the potential to unleash more positive externalities.

During her "The Eras Tour," which just wrapped its first U.S. leg and is headed to Central America, Swift surprised everyone involved by distributing $55 million in bonuses. These weren't your typical bonuses, though. Each of the about 50 truck drivers transporting the production from city to city received a staggering $100,000. Other technicians, food caterers and people working on the tour also received the bonuses. These “life-changing" donations represents a year's income for many of these people, and members of her touring crew publicly expressed their gratitude.

Swift understands that her success is the result of the hard work of many people that are not credited for her success. But she didn't simply say thank you. She showed her appreciation in the most tangible way possible: giving them money. Appreciating and recognizing the contribution of everyone's efforts to the tour's incredible success, she chose to share the wealth instead of keeping it all for herself.

Gary Vaynerchuk, a famous motivational speaker, has frequently lectured people about the importance of kindness and empathy in business. He admires Taylor Swift for her ability to leverage kindness to her advantage, even when it does not convert to financial rewards. By doing so, she has not only built a strong brand but also set an example for others to follow.

In conclusion, Taylor Swift's approach to kindness reminds us of the impact we can have when we choose compassion over profit. By following the "Taylor Swift Rule" and scaling kindness in our own lives, we can create a ripple effect of positivity that has the potential to change the world, one act of kindness at a time.

Embrace kindness no matter how difficult life is and regardless of how successful or miserable you are. When you perform frequent small act of kindness, you will improve your relationships, your personal growth (both emotional and financial), and will experience greater happiness.

Let's build a kinder world! Every act of kindness, big or small, makes a difference.