Deepwater Asset Management managing partner Gene Munster thinks that while Tim Cook's first-time mention of AI during Apple Inc.'s (NASDAQ:AAPL) shareholder meeting in January failed to excite investors, he thinks Apple stock action in 2024 reminds him of Mark Zuckerberg's Meta Platforms Inc. (NASDAQ:META).

He also believes Apple's AI play can move the earnings needle for Cupertino in double-digit percentages.

What Happened: Munster expressed optimism about Apple's AI play, stating that the company's first AI model is expected to be announced sometime in June.

However, investors in 2024 so far have not been very optimistic about Apple's prospects like analysts have.

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However, Apple stock itself has not performed as well as it should have if AI is indeed a potential revenue maker for the company.

In fact, the Nasdaq Composite has beaten the Apple stock as far as performance in 2024 so far is concerned.

A $1000 investment in Apple at the beginning of 2024 would be worth $967.79 today.

A similar investment in an index fund replicating the Nasdaq and S&P 500 would be worth $1,102.19 and $1,083.13, respectively.

Essentially, Apple is down 5.68% this year so far, while Nasdaq is up 9.76%, and S&P 500 is up 8.18%.

So what are investors not seeing that analysts like Munster are?

"AAPL stock action this year reminds me a little of when in the fall of 2022 investor concern that Meta would lose share to TikTok pressured the stock to $100."

While this would help Apple compete better with other Big Tech companies currently working on AI, what exactly would it mean for investors? Munster thinks it could give Apple a revenue boost.

"Apple has 2.2B active devices, which I estimate are owned by 1.4B active users. If 20% of Apple’s active base subscribe to an AI product (personalized AI) at $10 a month, that's $33B a year in 80% margin revenue."

He thinks Apple can leverage its user base to blaze past rivals working on AI, boosting its operating revenue by 16%.

"In the end, these products (Meta, Google Search, Microsoft Office and Apple Services) are sticky in the long-term."

Price Action: Apple closed at $172.47, down 1.5% on Monday, according to Benzinga Pro.

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