EXCLUSIVE: Next Big Thing In Vaping? New Leader Has Clues

CCELL, a renowned name in vaporizer technology, appointed Angela Pih as chief marketing officer.

Pih, with a distinguished history of brand development across fashion, beauty, and, notably, cannabis, is set to infuse her depth of experience into enhancing CCELL’s consumer engagement and product offerings.

A Move Into Vaporizer Technology

Pih’s transition to CCELL represents her first venture into a non-plant-touching entity within the cannabis industry, a move she finds exhilarating. “This role… impacts directly on consumer consumption experiences,” Pih commented on her new position, highlighting the crucial intersection of technology and consumer satisfaction in her role. She focuses on ensuring that the company’s products consistently meet and exceed the quality expectations of cannabis brands and their consumers.

Proven Impact And Creations

Reflecting on her career, Pih shared insights into her strategic impact at StateHouse, where she led a shift toward the growing All-in-One vape market with the launch of Dime Bag DVPs. This initiative, timed with the summer season of 2023, not only captured market attention but also greatly boosted retail sales, showcasing Pih’s ability to identify and capitalize on market opportunities.

Another highlight from her career was the “Desert Activation” campaign at Papa & Barkley, which aimed to educate and engage the Palm Springs senior demographic. This comprehensive campaign involved digital, experiential, and educational efforts, substantially increasing retail basket sizes and e-commerce average order values.

“We made education the starting point…and most importantly, we demonstrated how cannabis wellness can improve lives,” Pih remarked, underscoring the campaign’s success in building lasting brand loyalty and consumer trust.

Trends And Consumer Preferences

Pih is observing the move towards functional cannabinoids and clean, whole-plant cannabis products, predicting these will soon be major drivers of consumer preference. Her approach includes staying attuned to broader consumer trends and integrating those insights into cannabis product innovation, ensuring relevance and appeal in the evolving market.

Grounded in her belief in the power of community insights, Pih values direct feedback and observations from budtenders and consumers. “They are at the frontline of our industry,” Pih stated, emphasizing the importance of this grassroots perspective in guiding her marketing strategies and product development efforts at CCELL.

With Pih at the helm of marketing, she hopes to push CCELL further to elevate its position in the vaporizer technology field, leveraging her track record of brand building and consumer-centric innovation to drive forward the company’s mission of delivering exceptional vaping experiences. Make sure to catch her and other industry leaders at the Benzinga Cannabis Capital Conference.

Make sure to catch her and other industry leaders at the Benzinga Cannabis Capital Conference. The Benzinga Cannabis Capital Conference is returning to Florida in a new venue in Hollywood on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. 

Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

Image: vaping ai