What Happened: In February, Meta announced that it would start labeling photos created with AI tools on its social networks. Since May, the company has been consistently tagging some photos with a “Made with AI” label on its Facebook, Instagram, and Threads apps.
Benzinga independently confirmed these allegations and found that the “Made with AI” label is still present on some photographs.
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Photographers have expressed concerns over their images being wrongly tagged with the “Made with AI” label. They argue that simply editing a photo with a tool should not warrant the label.
Former White House photographer Pete Souza revealed that one of his photos was tagged with the new label. He suspects that this was triggered by a change in how Adobe’s cropping tool works. “What's annoying is that the post forced me to include the ‘Made with AI' even though I unchecked it,” Souza said.
Despite the backlash, Meta has not provided a clear explanation for the mislabeling. The company has, however, stated that it is evaluating its approach to ensure that its labels reflect the amount of AI used in an image.
“Our intent has always been to help people know when they see content that has been made with AI. We are taking into account recent feedback and continue to evaluate our approach so that our labels reflect the amount of AI used in an image,” a Meta spokesperson told the report.
Meta did not immediately respond to Benzinga’s request for comments.
These fake AI-generated images prompted actions by companies like Meta to label such posts to halt the spreading of misinformation among the masses. However, now it appears Meta’s solution might be making the situation more chaotic.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Meta Platforms
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