Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations

Roblox Corp RBLX announced multiple upcoming changes to encourage more traditional game developers. Techcrunch cites Roblox chief product officer Manuel Bronstein in an interview.

The online gaming company is looking to open up more opportunities for creators, including a project that will power generative AI creation on the platform. TechCrunch reports that Roblox proposed a "Price Optimization" tool to help developers identify the best price for in-experience purchases. 

Creators will now receive 50% of the revenue for paid experiences worth $9.99, 60% for experiences worth $29.99, and 70% for experiences worth $49.99, TechCrunch cites from the annual Roblox Developers Conference Friday. The creators earn about 25% of the revenue for their paid experiences. 

Roblox CEO and Co-Founder Dave Baszucki eyes 10% of the global video-game content market when it reaches 300 million daily active users by collaborating with Apple Inc AAPL, Alphabet Inc GOOG GOOGL and Tencent Holdings TCEHY,

Bloomberg cites from the conference.

Baszucki told Bloomberg that the gaming market accounts for $180 billion in content revenue annually.

Roblox also tapped Shopify Inc SHOP to help users sell physical products through digital Roblox experiences.

The gaming company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency.

Baszucki told Bloomberg that in 2023, Roblox paid over $800 million to its community of game developers.

Roblox's fiscal 2024 investor guidance of $4.2 billion in bookings is about 2% of the global gaming market, which Baszucki estimates currently at $160 billion and $180 billion, the Verge reports. Baszucki told Verge its ambition is to reach 1 billion users, citing that Roblox could beat the entire AAA game industry.

Roblox stock gained 53% in the last 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF VO and Vanguard Total Stock Market ETF VTI.

Price Action: RBLX stock is up 1.79% at $44.42 premarket at the last check Monday.

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