Holiday Heat: Dollar General And Macy's Unveil Holiday Strategies

Dollar General Corporation DG and Macy’s Inc. M shares traded slightly higher on Tuesday morning.

This holiday season, Dollar General said it is launching a holiday toy guide packed with deals to delight customers. Featuring top-name brands like Fisher Price and Pokémon, nearly every toy is priced under $20, with most available for $10 or less.

The retailer plans to also launch a digital holiday guide featuring beauty and personal care, pet, electronics, home and apparel gifts.

Also Read: Walmart Steps Up Holiday Game, Inflation-Free Thanksgiving Meal Returns

According to a research report by Limelight Marketing, the 2024 holiday shopping season is anticipated to be robust, particularly for e-commerce.

Total retail sales are projected to grow by 4.8% year-over-year, underscoring the overall strength of the retail market during the holiday season. Experts forecast a 9.5% increase in online sales compared to 2023, resulting in a total of approximately $271.58 billion.

“For many families across America, Dollar General is the go-to destination for all holiday needs, offering quality items and savings that help families make the most of the season,” the company said.

According to Benzinga Pro, DG stock has lost over 29% in the past year. Investors can gain exposure to the stock via Pacer Lunt Large Cap Alternator ETF ALTL.

Meanwhile, Macy’s Inc M also released its plans for this holiday season.

This season, Macy’s is launching the Holiday Square by Urbanspace at its Herald Square store in New York. The event will run from November 1, 2024, through January 3, 2025

Macy’s will also have a shop at The Holiday Shops at Bryant Park starting October 25, featuring Macy’s Thanksgiving Day parade products and gifts.

M stock has gained over 42% in the past year. Investors can gain exposure to the stock via Invesco S&P Midcap 400 Pure Value ETF RFV.

Price Action: DG shares are trading higher by 1.5% to $80.96 at last check Tuesday.

Photo via Shutterstock

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