Elon Musk has expressed gratitude as major brands, including IBM (NYSE:IBM), Walt Disney Co. (NYSE:DIS), Comcast (NASDAQ:CMCSA), and Warner Bros.Ā Discovery (NASDAQ:WBD), resumed advertising on X, formerly Twitter.
What Happened: On Friday, Musk took to X and expressed his appreciation to companies for recommencing advertising on X following a year-long boycott due to brand safety concerns.
This information was shared by social media personality Mario Nawfal on X.
Musk responded to Nawfal's post,Ā saying,Ā āJust want to say thatĀ we super appreciateĀ major brands resuming advertising onĀ our platform!ā
He also expressedĀ his gratitude toĀ X CEO Linda Yaccarino andĀ the entire X teamĀ for restoringĀ advertisersā confidence.
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Why It Matters: In September, it was reported thatĀ more companies wereĀ considering pulling ads from XĀ next year due to concernsĀ that their brands could beĀ harmed by the platformās content.
A Kantar survey alsoĀ revealed that 26% more marketersĀ plan to decrease their spendingĀ on X ads in 2025,Ā marking the largest recorded declineĀ in ad spending for any major global platform.
However, following the U.S. 2024 Presidential election, it was reported that some advertisers are contemplating a return to X to gain favor with Musk and President-Elect Donald Trump.
This development also comes asĀ Meta Platforms Inc.Ā (NASDAQ:META) plans to introduce ads on its Threads early next year, potentially capitalizing on Xās loss of favor with major brands.
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Disclaimer:Ā This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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