'RIP Hollywood?' Joe Rogan Shares OpenAI's Sora Video, Asking The Question On Everyone's Mind – Is A Trillion-Dollar Industry At Risk?

‘RIP Hollywood?’—Joe Rogan Shares OpenAI’s Sora Video, Saying Out Loud What Everybody Is Thinking—Is A Trillion Dollar Industry In Jeopardy?

Joe Rogan's Instagram story recently caught attention when he shared a video created with OpenAI's AI video generator, Sora. Many fans were stunned by the video, which included everything from monkeys to the fabled Kraken and provoked a heated discussion. Rogan's story, which included the text "RIP Hollywood?" shared by the user Evolving.ai wasn't just clickbait – it's a question that's rapidly gaining relevance as AI tools like Sora push the boundaries of video production.

https://www.threads.net/@evolving.ai/post/DDXlyU0zh6i

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A Game-Changer for Video Creation

OpenAI officially launched Sora as part of its "12 Days of OpenAI" event, offering the tool to ChatGPT Plus and Pro subscribers. Billed as “GPT-1 for video,” Sora allows users to create and modify videos using simple text prompts. Users can create clips up to 20 seconds long and even complete missing frames in videos that already exist. This sounds like a dream come true for creators, allowing for far faster prototyping and content creation with much fewer resources.

Sam Altman, CEO of OpenAI, said, "This is early … but I already think the feed is so compelling. Excited to see what you make."

we are launching sora today, and we made a new product to go with it.

if you have an openai plus or pro account, you can generate videos. anyone can view them.

it will take some time to roll out, but by the end of the day it should be available at https://t.co/VZBcJFqChS

— Sam Altman (@sama) December 9, 2024

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While Hollywood insiders are watching nervously, Sora has already shown its potential to democratize content creation for smaller studios and independent creators. Toys "R" Us used Sora to produce a brand film showcased at the Cannes Lions Festival, with the AI handling about 85% of the production. Creative agency Native Foreign applied some finishing touches, but the project's speed and cost-effectiveness highlight Sora's appeal.

For indie creators, tools like Sora could be the key to competing in an industry historically dominated by big-budget studios. However, this shift comes with risks – notably, the potential obsolescence of traditional video production jobs.

Controversy and Criticism

Sora hasn't been free of controversy. In November, beta testers leaked an early version of the tool, accusing OpenAI of exploiting artists for "unpaid R&D." The leaked model fueled debates about how AI tools are trained and whether they rely on publicly available content without proper attribution or compensation.

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Additionally, some industry observers, like YouTuber Marques Brownlee, have pointed out limitations in Sora's ability to replicate real-world physics or create complex scenes. Despite these shortcomings, Brownlee acknowledged the tool's immense potential, calling it "horrifying and inspiring."

A Trillion-Dollar Industry on the Brink?

The media and entertainment industry, forecast to surpass $1 trillion by analysts at Omdia, is at a pivotal moment. Segments like online video, gaming and music are driving growth, while ad-supported streaming services like FAST (Free Ad-Supported Streaming TV) are reshaping consumer habits. Yet, the rapid rise of AI video tools like Sora could be introducing a new layer of disruption.

While Rogan's "RIP Hollywood" comment is dramatic, it stresses a growing tension. AI tools like Sora are enabling unprecedented creative possibilities, but they're also raising ethical questions and challenging long-standing industry norms. Whether this will result in a golden age of democratized creativity or an era of job displacement and homogenized content remains to be seen.

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