Mattel Unveils New Brand In Building Sets Category - What's On The Blocks?

Toy maker Mattel, Inc. MAT has unveiled a new brand in the building sets sector, Mattel Brick Shop.

Mattel aims to prioritize the builder’s experience by providing high-quality bricks, simple playbooks, and durable constructions.

The brand is crafted to spark creativity, featuring extra surprise elements, customization possibilities, and an increased number of pieces.

Related Read: Mattel Partners With Ferrari For First Hot Wheels Product Line In A Decade

“Today marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, executive vice president, global head of vehicles and building sets.

“Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months.”

Mattel Brick Shop’s inaugural product launch is scheduled for May, with additional building sets planned for future releases.

Enthusiasts can keep up with the latest updates by visiting the official Mattel Brick Shop website at www.MattelBrickShop.com.

Last October, Mattel’s third-quarter earnings of $1.09 per share beat the analyst consensus estimate of 95 cents, whereas revenue came in at $1.843 billion, missing the analyst consensus estimate of $1.858 billion and representing a decrease from sales of $1.919 billion from the same period last year.

The company plans to release its fourth quarter and full-year 2024 financial results on Tuesday, February 4, 2025.

Price Action: MAT shares traded flat at $18.58 at last check Tuesday.

Photo via Company.

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