Cloudflare Introduces One-Click Tool To Combat Image Deepfakes And Misinformation

Cloudflare, Inc. NET shares are trading lower on Monday. The company introduced a one-click solution for content creators and publishers to preserve an image’s digital history.

The feature, based on C2PA standards, attaches a “Content Credentials” label to images, enabling creators to receive credit and consumers to verify authenticity.

Notably, Cloudflare Images users can now enable “Preserve Content Credentials” with a single click, ensuring secure metadata remains intact across Cloudflare’s global network.

Viewers can verify an image’s history using Adobe’s Content Authenticity Inspect tool. With this update, Cloudflare is expanding the adoption of content provenance and authenticity standards at scale.

Cloudflare also joined Adobe’s Content Authenticity Initiative to support broader adoption of this standard.

Andy Parsons, Senior Director Content Authenticity at Adobe, said, “Ensuring these credentials are always available at the edge provides valuable ‘trust signals,’ ensuring those who interact with content online have confidence in what they engage with, especially with the rise of generative AI and deepfakes.”

“Cloudflare helps strengthen the integrity of digital content, supporting content authenticity for news organizations and journalists, while also enabling creators to maintain proper attribution.”

Cloudflare will report fourth-quarter results on Thursday, February 6, 2025.

Investors can gain exposure to the stock via TrueShares Technology, AI & Deep Learning ETF LRNZ and, Spear Alpha ETF SPRX.

Price Action: NET shares are down 1.77% at $135.95 at the last check Monday.

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Photo via T. Schneider/Shutterstock.com.