What's Going On With E.L.F. Beauty Shares Friday?

E.L.F. Beauty, Inc. ELF shares are trading lower on Friday after the company reported 2025 fiscal-year third-quarter earnings and issued guidance below estimates.

E.L.F. reported earnings after the market closed on Thursday, posting adjusted earnings per share of 74 cents, in line with analysts’ estimate. In addition, the company reported sales of $355.32 million, beating analysts’ estimate of $329.67 million and representing a 31% year-over-year increase.

E.LF. attributed the increase in sales to strength in both its retailer and e-commerce channels, in the U.S. and internationally. Furthermore, the company reported adjusted EBITDA of $68.7 million, representing a 16% year-over-year increase.

Soft guidance for the 2025 fiscal-year appears to be weighing on shares on Friday. The company sees adjusted earnings per share from $3.27 to $3.32, versus analysts’ estimate of $3.54. Additionally, the company sees revenue from $1.30 billion to $1.31 billion, below analysts’ estimate of $1.33 billion.

Analyst Changes: Following the earnings report, multiple analysts issued price target adjustments.

• Morgan Stanley analyst Dara Mohsenian downgraded E.LF. from an Overweight rating to Equal-Weight rating and lowered the price target from $153 to $70.
• UBS analyst Peter Grom downgraded E.L.F. from a Buy rating to a Neutral rating and lowered the price target from $158 to $74.
• DA Davidson analyst Linda Bolton Weiser downgraded E.L.F. from a Buy rating to a Neutral rating and lowered the price target from $170 to $80.

See Also: H.I.G. Capital Snaps Up Converge Technology: Details

ELF Price Action: At the time of writing, E.L.F. shares are trading 21.2% lower at $69.70, according to data from Benzinga Pro.

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