Michael Lambert, Inc. Undertakes Change in Control and Commences New Business Operations

HOLLYWOOD, CA--(Marketwire - August 17, 2009) - Mass Hysteria Entertainment Company, Inc.
("MHYS" or the "Company") (OTCBB: MHYS) announced that it has effectuated a
name change from Michael Lambert, Inc. in conjunction with its change in
control and new business focus. Pursuant to the name change the Company's
symbol was changed to MHYS. In addition, the Company effectuated a 3 for 1
forward stock split of the Company's issued and outstanding common stock
effective with a record date of June 23, 2009 and a payable date of August
5, 2009.

Pursuant to the change in control, Joseph Meuse resigned as President and
sole member of the Board of Directors of the Company and DANIEL GRODNIK was
appointed as the new President, CEO, CFO and Chairman of the Board of
Directors of the Company. Mr. Grodnik has worked AS A PRODUCER in the
movie industry for almost thirty years. He has served as the Chairman and
CEO of the National Lampoon during its heyday, a publicly traded
entertainment company. Currently, he is in prep on "Carjacked" starring
Ron Perlman and DIRECTED BY PETER MEDAK and "The Courier," an action film
directed by Russell Mulcahy. Mr. Grodnik JUST COMPLETED a romantic comedy
titled, "Overnight," and is in development on new theatrical films with
two-time Academy Award winner for Best Picture ("The Godfather" and
"Million Dollar Baby") Albert S. Ruddy.

The Company also changed its business plan such that it is now an
innovative motion picture studio that produces branded young adult film
content for theatrical, DVD, and television distribution. Mass Hysteria's
plan is to produce a minimum of three theatrical films annually that appeal
specifically to the youth market.

About Mass Hysteria Entertainment Company, Inc.

Incorporated in Nevada and headquartered in HOLLYWOOD, CALIFORNIA the
Company is an innovative motion picture studio that produces branded young
adult film content for theatrical, DVD, and television distribution managed
by VETERAN MOTION PICTURE PRODUCER DANIEL GRODNIK. Mass Hysteria's plan is
to produce a minimum of three theatrical films annually that appeal
specifically to the youth market. "TODAY'S YOUNG MOVIEGOER IS READY FOR
SOMETHING RADICAL. MASS HYSTERIA MOVIES WILL EMBODY THE SHARED EXPERIENCE
WE ALL EXPECT AT THE MULTI-PLEX AND COMBINE IT WITH A PROPRIETARY
INTERACTIVE COMPONENT," SAID DANIEL GRODNIK. "MASS HYSTERIA IS THE NEXT
STEP IN THE EVOLUTION OF FILM." The company website is
www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. By their nature, forward-looking statements and
forecasts involve risks and uncertainties because they relate to events and
depend on circumstances that will occur in the near future. There are a
number of factors that could cause actual results and developments to
differ materially from forecasted results. These risks and uncertainties
include product demand, market competition, fluctuations in advertising
payouts, delays in website & application development, technical issues
beyond our control, reliance on the various platforms that we build
applications on, and risks inherent in our operations. For a discussion of
these risks and uncertainties, please see our filings with the Securities
and Exchange Commission. Our public filings with the SEC are available from
commercial document retrieval services and at the website maintained by the
SEC at http://www.sec.gov. All traffic statistics are recent averages.