Is Comcast's Triple Play Campaign Scoring Any Runs?

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Winning over cable TV customers is no simple feat. Competition is fierce, and leading telecom service providers offer bundled services that balance savings with premium services that consumers want.

Cable provider Comcast (CMCSA) recently attempted to leverage its high definition (HD) television service, a technology becoming popular with consumers, with a triple play bundle promotion. Comcast is marketing a HD Triple Play bundle across media channels. The bundle includes free HD service as an incentive to also subscribe to digital voice and high speed internet.

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