Family Christian Stores Converts to StrongMail's Dedicated Email Solutions

REDWOOD CITY, CA--(Marketwire - August 18, 2009) - StrongMail Systems, Inc., the leading
provider of commercial-grade solutions for marketing and transactional
email, today announced that Family Christian Stores®, America's leading
specialty retailer, is standardizing all of its marketing and transactional
email on StrongMail's commercial-grade email platform. Family Christian
Stores previously relied on an email service provider but switched to
StrongMail to improve the relevancy, reliability and cost of its email
campaigns.

Family Christian Stores is the nation's largest retailer of Christian
products with over 300 locations and 5,000 employees in 40 states. In
addition to its chain of retail stores, Family Christian Stores also sells
Christian products and church supplies through its website. In order to
keep its customers informed of relevant information, promotions and store
events, Family Christian Stores relies heavily on email, resulting in
multiple campaigns and millions of emails sent each month.

As the company's email volumes have grown alongside its rapidly expanding
customer base, Family Christian Stores began looking to replace its email
service provider with an alternative solution that would enable it to keep
pace with customer demand and marketplace conditions, while also lowering
its costs. After evaluating several solutions, Family Christian Stores
quickly determined that StrongMail offered the best solution to meet its
needs for increased control, data integration, flexibility and value.

"With StrongMail, we now have the control and data integration necessary
to respond quickly to market changes with personalized messages that drive
results and customer satisfaction," said Keith Watkins, CIO of Family
Christian Stores. "By offering us a complete solution at the right value,
StrongMail will enable us to deliver more relevant and cost effective email
communications across our multi channel environment."

StrongMail's comprehensive and easy-to-use email marketing application will
allow Family Christian Stores to better leverage its customer data to send
more relevant information and offers. Equally important, by bringing its
email capabilities in-house with a commercial-grade solution, Family
Christian Stores now has total control over the timing of its emails and a
high-performance delivery engine to get them delivered quickly and
reliably. StrongMail's transactional email capabilities will also allow
Family Christian Stores to personalize and track the performance of its
critical service-based messages.

"Sending relevant messages that demonstrate an understanding and respect
for the customer relationship is a key driver of successful campaigns, and
that's why leading retailers like Family Christian Stores are turning to
StrongMail in record number," said Kristin Hersant, director of corporate
marketing at StrongMail. "By allowing companies to reduce their email
marketing costs while improving their results, StrongMail continues to see
strong demand for our solutions -- particularly from companies
transitioning from ESPs and custom-built solutions."

About Family Christian Stores

Family Christian Stores® is America's leading specialty retailer with
over 300 locations and over 4,000 employees in 36 states dedicated solely
to the $4.3 billion Christian retailing market. Family Christian Stores
sells Christian products and church supplies through its chain of stores
and via the Internet. Merchandising categories include Bibles, Books,
Music, Childrens, Gifts, Apparel, Software, Cards, Church Supplies and
DVD's.

About StrongMail Systems, Inc.

StrongMail Systems is the leading provider of commercial-grade solutions
for marketing and transactional email. Offering maximum flexibility for
deployment, StrongMail's solutions are offered in both on-premise and
hosted models to meet the needs of every business. StrongMail delivers its
proven email delivery, tracking and campaign management software on
high-performance servers that are optimized for maximum deliverability. In
addition to providing superior control, security and integration
capabilities, StrongMail's high-performance solutions offer companies a
more powerful and cost-effective alternative to homegrown or traditional
outsourced ESP solutions. Headquartered in Redwood City, CA, StrongMail
solutions are used by companies across the globe, including eHarmony,
FOXSports.com, and Ticketmaster. To learn more about StrongMail, please
visit www.strongmail.com.