Major Broadcasters, Studio Productions, Rental Companies and Educators Invest in Avid Solutions

TEWKSBURY, MA--(Marketwire - August 18, 2009) - Avid® (NASDAQ: AVID) today announced a
number of new deployments of its industry-leading audio and video
solutions. Customers that have invested in Avid solutions to enhance
productivity and streamline workflows include: Cologne Broadcasting Center
(CBC), Carlson Audio Systems, Ecuavisa, Fox Television, Iraqi Media
Network, Métropole Télévision (M6), the SAE Institute, Swedish Television
(SVT), Telepictures Productions, and Wexler Video and PostWorks/Orbit
Digital.

"Our teams collaborate closely with our customers from initial engagement
through implementation and ongoing support," said Kirk Arnold, chief
operating officer and executive vice president at Avid. "By focusing on
customers' objectives and delivering integrated and reliable audio and
video workflow solutions, we are helping our customers accomplish goals
like improving media sharing across several geographic locations, linking
together disparate newsrooms and teaching the next-generation of
professionals on industry-standard media creation tools."

Studio Productions

"The Ellen DeGeneres Show" chose an all Avid workflow in place of Final Cut
Pro systems to provide reliable solutions that support the production
demands of a nationally syndicated program.

-- Telepictures Productions, the producers of The Ellen DeGeneres Show and
the forthcoming Fall season's "Lopez Tonight," selected eight Media Composer® Nitris® DX systems, connected to Avid
UnityT MediaNetwork shared storage, to overcome the challenges of
meeting strict and intense deadlines associated with delivering a one hour
show, five days a week. "The Ellen DeGeneres Show's" post production team
sought Avid's solutions after limitations with Final Cut Pro systems made
it difficult for the editorial team to create the type and style of content
that met show criteria and supported a collaborative workflow. The Avid
systems offer unique performance and allow the show's editors to
simultaneously access all media content, at any time during the creative
process to ensure
on-time network delivery.

"Avid's ability to perform seamless high-definition, multi-camera editing
is one of the most valuable features of the Avid system," said Chuck Dages,
executive vice president, Emerging Technology at Warner Bros. "The
capability to provide collaboration between editors led us to return 'The
Ellen DeGeneres Show' to Avid's platform. Choosing Avid's workflow with bin
sharing and Unity's high-performance characteristics was required to meet
the stringent demands of this quality production."

Broadcast

Broadcasters SVT (Switzerland), M6 (France), CBC (Germany), Ecuavisa
(Ecuador) and the Iraqi Media Network have invested in a number of Avid
audio and video solutions to make newsroom operations more efficient.

-- SVT was looking for a solution to improve production processes in its
main program site in Stockholm and facilitate collaborative workflows
between its regional production sites, which are dispersed throughout the
country and interconnected through nine Avid Interplay®
systems. SVT Stockholm's new Avid HD production solution consists of
approximately 60 Media Composer Nitris DX systems, several Media
Composer software and Pro
Tools|HD® systems linked via Video
Satellite, as well as several Interplay Assist
systems. SVT has also invested in Avid Unity™ ISIS® shared
storage and Interplay cluster systems to facilitate SD and HD workflows
across approximately 70 clients and improve media sharing across its
newsrooms.

-- M6 is making the transition to HD and selected an Avid HD News
solution to improve overall programming quality and ensure stability of
its technical operations throughout the transition.

-- CBC recently purchased a number of additional Digidesign® ICON D-ControlT ES sound mixing consoles to integrate with its Pro
Tools|HD-based audio post-production environment for use on trailer and
documentary-like productions.

-- The Iraqi Media Network migrated from a manual, tape-based system and
built a state-of-the-art news facility with an end-to-end Avid newsroom
workflow solution, scheduled to go live later this year. The solution,
installed by Kholoud Telecom & Broadcast System Solutions (KTBS), includes
Avid iNEWS®
newsroom computer systems, Avid Unity ISIS and Interplay systems for
production asset management, AirSpeed® Multi Stream
ingest and playout servers, Avid ActiveT Content Manager, and a number of Avid
editing solutions.

-- In an effort to connect its disparate newsrooms and facilitate
enterprise-wide collaborative news production, Ecuadorian broadcaster
Ecuavisa recently invested in iNEWS and several
AirSpeed systems.

"With two geographically dispersed stations -- one in Quito and the other
165 miles south in Guayaquil -- Ecuavisa was looking for a comprehensive
news production solution to create a reliable network between newsrooms,"
said Leonardo Cumba, director of technology for Ecuavisa. "The Community
feature in iNEWS, along with a fully-redundant and reliable workflow, which
includes Avid iNEWS Command and Avid AirSpeed, enables both of our stations
to work locally and collaboratively to deliver the news consistently."

Rental Companies

A number of audio and video rental companies have invested in Avid
solutions to provide customers producing television programs, feature films
and "live" concert tours with fast, reliable workflows that are designed to
enhance creativity.

-- Wexler Video, the industry's leading provider of end-to-end broadcast
rental solutions serving productions such as "House," "The Amazing Race"
and "Heroes," recently upgraded its fleet of editing products to include
several Media Composer Nitris DX and SymphonyT Nitris DX systems.

"Wexler and Avid have a long relationship of providing groundbreaking tools
to the post community," said Chris Thompson, president and CEO of Wexler
Video. "With the expansion of our Avid Media Composer Nitris DX fleet,
Wexler is well positioned to support our clients' transition with optimal,
stable and reliable HD solutions."

-- Jane's Addiction and Nine Inch Nails rocked the Sasquatch Musical
Festival in Quincy, Washington over Memorial Day weekend. The festival
featured a new VENUE SC48 live sound production console, provided by Seattle-based
Carlson Audio Systems. Carlson selected VENUE SC48 to provide front of
house engineers with a fully integrated, easy-to-use mixing console that
allowed for an abundance of creative mix options.

Education

Global educators, including the SAE Institute, have deployed Avid's audio
and video solutions to prepare students for advanced education and careers
in media production.

-- SAE
Institute recently purchased 400 Pro Tools® 8 system upgrades, which included 80 Pro Tools|HD
licenses to provide students with access to the same tools and techniques
used by industry professionals. The company's San Francisco, Istanbul and
Oxford campuses also added Digidesign ICON D-Control ES sound mixing
consoles.

"It is critical that we prepare students on the industry-standard tools
they will use as they make the transition into the professional world,"
said Rudi Grieme, managing director at SAE. "Avid has education-friendly
pricing, a deep knowledge of audio and video workflows and a real
commitment to working closely with educators to help bring real-world
solutions to students. This allows us to ensure our students are among the
best prepared for the rigors of film, TV and music production."

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world -- from the
most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer, Pro Tools, Avid Unity, Interplay, Oxygen
8, Sibelius® and Pinnacle StudioT. For more information about Avid
solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2009 Avid Technology, Inc. All rights reserved. Avid, the Avid Logo,
Avid Active, Avid Unity, Airspeed, D-Control, Digidesign, iNEWS, Interplay,
ISIS, Media Composer, Nitris, Pinnacle Studio, Pro Tools, Pro Tools|HD,
Sibelius and Symphony are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of Interplay
Entertainment Corp., which bears no responsibility for Avid products. All
other trademarks are the property of their respective owners.