Television Segment Profiles Vector Marketing, Direct Sales Opportunity for College Students

FREMONT, CA--(Marketwire - August 18, 2009) - With the slow economy damaging college
students' prospects for summer and part-time employment, one company is
providing them with potentially lucrative job opportunities, according a
report from WGO-TV/ABC Channel 7 in Fremont, CA.
(http://abclocal.go.com/kgo/story?section=news/business&id=6941475)

Vector Marketing, the direct
sales division for Cutco Cutlery,
trains a sales force of college students to sell this high-end line of
kitchen cutlery through in-home personal demonstrations. Channel 7 recently
followed Vector sales representative Christine Hanks during a busy day of
demonstrations and sales.

According to the news segment, "a visit is kind of like having an
infomercial sit down at your kitchen table, an act of
selling-as-performance act."

For Hanks, the position has taught her about the dynamics of sales while
providing a solid income during these difficult economic times.

"There is always a sale to be made," she said after a demonstration which
includes slicing and dicing vegetables and even cutting a penny with a pair
of sheers.

When asked by the reporter, "Couldn't you buy a machine to do that?" Hanks
replied, "Yes, but you would have to clean the machine and that takes a lot
of time."

That type of answer is all part of the training sales representatives take
prior to selling these products which are all manufactured in Olean, NY by
the 60-year-old company. The training program teaches these young
entrepreneurs a wide range of skills, including time management, making
presentations, lead generation, customer service and how to work in a
commission-structured environment.

About Cutco Cutlery and Vector Marketing

Cutco Cutlery is a 60-year-old company
with headquarters and manufacturing facilities in Olean, New York. Vector
Marketing is the company's sales division, coordinating all sales for Cutco
Cutlery through a national network of college students who sell products
through in-home personal demonstrations. The company's sales force is made
up of approximately 40,000 students. More than 13 million US households
have a Cutco product.