Innovative Food Holdings Announces Sequential Revenue Growth of Over 10%

NAPLES, FL--(Marketwire - August 18, 2009) - Innovative Food Holdings (OTCBB: IVFH), a
marketer and purveyor of high
quality gourmet food products throughout the United States to professional
chefs and to the gourmet consumer market, commented today on its second
quarter fiscal year 2009 results.

Second Quarter Results:

The Company reported operating income (income before interest expenses
and other gains and losses) of $10,699, a significant improvement compared
to an operating loss of ($151,979) for the same quarter last year.

Net revenues were $1.76 million for the quarter ended June 30, 2009, an
approximate 5% increase compared to net revenues of $1.68 million for the
same period a year ago.

Operating Highlights for the quarter included:

Achieved dramatically improved positive operating income compared
to the same quarter a year ago.

Achieved second straight quarter of positive operating income.

Revenues grew by more than 10% compared to the quarter ended March 31,
2009.

Company's newly launched direct to consumer subsidiary "For The
Gourmet" achieved operating profit for the quarter and contributed to the
Company's bottom line.

The CEO of Innovative Food Holdings, Inc., Mr. Sam Klepfish, said,
"The Company continues to move forward on executing its strategic plan with
a strong focus on bottom line profits and on positioning the Company for
future revenue and profit growth with the goal of building long term value
for Innovative Food Holdings' shareholders. Despite the still struggling
economy, and the extremely weak hospitality and restaurant markets in
particular, we continue, as a result of what we believe is one of the most
compelling comprehensive gourmet offerings available in the market, to be
able to drive strong revenue growth across many of our product lines and
report our second consecutive quarter of operating profit. In addition, we
are pleased at the initial performance of our direct to consumer
subsidiary, which as a startup, was profitable in its first quarter of
operations and we plan on further expanding the direct to consumer program
on a systematic basis going forward."

Mr. Klepfish further noted, "Management has been working on developing
several initiatives and partnerships, in both on the foodservice area and
on the direct to consumer side, both intended to further drive revenue
growth. Some of the initial stages of those initiatives and partnerships
were completed towards the end of the second quarter and we plan to
continue to aggressively pursue those opportunities throughout 2009. We
believe that these initiatives, if successful, will allow for additional
distribution channels for our product lines and could allow us to be very
well positioned for continued revenue growth in the second half of 2009."

About Innovative Food Holdings: Innovative Food Holdings, Inc., through
its wholly owned subsidiaries, is in the business of marketing and
selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest
foodservice
distributors in the Unites States, provides the highest quality gourmet
food products to professional chefs throughout the United States. To learn
more, visit the Food Innovations website at www.foodinno.com. Food
Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its soon-to-be-launched website, and
through additional sales channels, provides the highest quality gourmet
food products to the retail consumer market. To learn more, visit the For
The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly
owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) and
information
relating to Innovative Food Holdings, Inc. (and its operating subsidiaries)
that are based on the beliefs of the Company's management, as well as
assumptions made
by, and information currently available to, the Company. Such statements
reflect the current views of the Company with respect to future events and
are subject to certain assumptions, including those described in this
release. Should one or more of these underlying assumptions prove
incorrect, actual results may vary materially from those described herein
as should, could, anticipated, believed, intended, planned, potentially or
expected. The Company does not intend to update these forward-looking
statements.