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Market Overview

New CAREFREE(R) Pantiliners Protect Like a Pad With Thinness of a Liner

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SKILLMAN, NJ--(Marketwire - August 18, 2009) - Sometimes, we all need a little extra sense of
protection. The makers of CAREFREE® have the solution with
new ULTRA PROTECTIONT pantiliners. Ten times more absorbent than an
ordinary liner*, CAREFREE® ULTRA PROTECTIONT
pantiliners are perfect for those "oops" moments, light(er) period days, a
tampon back-up or any other occasion when your regular liner just isn't
cutting it. With the protection of a pad and the comfort and thinness of a
liner, CAREFREE® ULTRA PROTECTIONT pantiliners are absorbent enough
for any day, but thin enough for every day.

Product Benefits:

  • Offers ten times more absorbency than an ordinary liner*.
  • Wings keep it in place for all-day confidence.
  • Designed to be thin and flexible for complete comfort.
  • Odor control system neutralizes odors for complete freshness.

Retail Availability:

  • Sold nationwide at mass merchandise retailers, drug stores and grocery stores.

Suggested Retail Price:

  • Approximately $2.95 - $3.95 for 16 ct. pack and $5.48 - $7.08 for
    32 ct. pack.

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About the CAREFREE® Brand

CAREFREE® has been a feminine brand for over three decades, offering a
full line of products to help women feel fresh, confident and carefree.
CAREFREE® liners fulfill a range of protection and freshness needs, with
CAREFREE® Original liners, CAREFREE® BODY SHAPET liners and unique
CAREFREE® liners Thong With Stay-Put Wings. For a complete list of
products, visit www.carefreeliners.com

© McNEIL-PPC, Inc. 2009

*vs. CAREFREE Original Liners

 

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