HearAtLast Focuses on Expansion With Addition of Licensing and Franchise Expert

MISSISSAUGA, ON--(Marketwire - August 18, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with
hearing needs in the billion dollar hearing loss market, announced today
the addition of Pierre Lafontaine to its senior management team. In his new
role as Managing Director and GM, Pierre will focus on expansion and
restructuring of existing clinics with an emphasis on increased revenue
generation through community outreach programs and clinic overhead
reductions.

"Pierre's experience in this space is a major facet in the Company's go
forward model to become Canada's largest channel for Hearing Health Care.
Mr. Lafontaine has a proven track record with both startup and established
licensed and franchise platforms," stated Matthew Sacco, CEO of HearAtLast
Holdings, Inc.

"HearAtLast is in a growth mode and the potential for revenue growth and
expansion is unlike any other I've been involved with previously," claims
Lafontaine. "The market potential is significant, as HearAtLast is
continuously inundated with younger enthusiastic patients looking for
solutions to their hearing health concerns. The extensive over usage of
Cell Phones and iPod/MP3's players has created a whole new paradigm of
Hearing Loss in society. Our clinics are accessible and have created a
retail sense of acceptance to this epidemic health issue," adds Lafontaine.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates
its wholly-owned subsidiary of hearing stores co-located within select
Wal-Mart stores throughout Canada. Their chain of hearing stores
specializes in the sale of digital hearing aids and testing services. The
Company is the affordable hearing solution for Canadians, combining the
most sought after retail space in North America with convenience and
location. HearAtLast provides State of the Art Hearing Testing and
Dispensing services to individuals with all types of measurable hearing
loss.

HearAtLast facilities sell a selection of high quality brand name hearing
aids and also offer complimentary screening tests, clinical hearing tests,
high end ear buds and assistive listening devices. The Company's mission is
to consolidate the highly fragmented hearing services industry while
providing unparalleled service to the estimated 30+ million hearing
impaired individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense the
latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements
in this press release other than historical facts, are "forward-looking
statements" within the meaning of Section 27A of the Securities Act of
1933, Section 21E of the Securities Exchange Act of 1934, and as that term
is defined in the Private Securities Litigation Reform Act of 1995. The
Company intends that such forward-looking statements be subject to the safe
harbors created thereby.

The above information contains information relating to the Company that is
based on the beliefs of the Company and/or its management, as well as
assumptions made by any information currently available to the Company or
its management. When used in this document, the words "anticipate,"
"estimate," "expect," "intend," "plans," "projects," and similar
expressions, as they relate to the Company or its management, are intended
to identify forward-looking statements. Such statements reflect the current
view of the Company regarding future events and are subject to certain
risks, uncertainties and assumptions, including the risks and uncertainties
noted. Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove to be incorrect, actual results may
vary materially from those described herein as anticipated, believed,
estimated, expected, intended or projected. In each instance,
forward-looking information should be considered in light of the
accompanying meaningful cautionary statements herein. Factors that could
cause results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services and
pricing and general economic risks and uncertainties.