The rumors of Twitter Inc TWTR getting acquired by Google Inc GOOGL have existed ever since Twitter was a private and relatively much smaller company.
In the past few years that saw Twitter getting listed and becoming a $34 billion company the same rumor has re-surfaced many times, but this time they have gained momentum as people close to Google have disclosed tha the company is in talks to buy Twitter.
CNBC contributor Herb Greenberg was recently seen discussing the potential of Google to acquire Twitter.
Google Doesn't Need Twitter
"When we talked about it originally, it was when Twitter was private," Greenberg said. "That's when people thought the deal should have happened. Look Google doesn't ‘need' Twitter, what Twitter needs and what I have said all along is it needs to be part of something else so it can go about its business and continue to create what it's creating now, which is a heck of a good service."
Sustainability
He continued, "Now I say that with an [asterisk] because Twitter itself in terms of desiring whether it needs to be acquired will probably look over the next I think, the next one or two or three quarters to see what kind of sustainability [it has] because if the stock take a big hit here, it becomes vulnerable again."
"And I have to say and if you look t the developments they have recently with Periscope, with this new re-tweeting mechanism they have which I think is spectacular, they are showing they can start to do things to move the needle and now we just [have to see if they] are sustainable," Greenberg concluded.
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