The Mobile Providers Are Engaged In An All-Out Price War

An all-out price war among mobile providers could result in all carriers sacrificing margins at all costs to gain market share — the result would be no clear winner emerges from the battle.

According to USA Today, the latest move in the battle was initiated by Verizon Communications Inc. VZ on Monday as the company announced a few new features, including the ability for customers to carryover unused data in one month into the next.

Verzion's "S" plan consists of 2GB of shared data for $35 per month. The "M" plan offers 4GB of data for $50 per month, and the "L" plan offers 8GB of data for $70 a month.

Two high end packages, the "XL" and "XXL" offer 16GB and 24GB, respectively.

Related Link: Verizon's Network Has A New Top Competitor, And It's Not AT&T

Verizon also announced a new optional "Safety Mode" feature that offers unlimited data, but with a catch. Once a user reaches their monthly data limit their speed will be lowered to a much slower 2G-like 128 kbps speed.

T-Mobile Reacts

T-Mobile US Inc TMUS didn't wait long to announce its counter to Verizon's new plans, something the company has never shied away from doing.

According to Engadget, Verizon will begin offering as soon as Friday a standard "One plan," which will include HD video streaming and 10GB of LTE hotspot tethering. A promotion is now offering two lines for $100.

Engadget noted that unless there are any hidden restrictions and clauses T-Mobile has the edge once again.