PepsiCo's 11-Day Trading Range Still In Tact

PepsiCo, Inc. PEP shares are trading higher by $0.12 at $112.20 in Wednesday's session.

The company is under scrutiny over an advertisement featuring Kendall Jenner calming a protest by handing a police officer a can of soda and eliciting the slogan "Live For Now." At this time, the controversy is having little impact on its share price.

Instead, PepsiCo's stock is still meandering in a 11-day trading range that is about to expand to 12.

The top of trading range, which began on March 21, is defined by a series of highs in the upper $112.00 handle, with the highest price ($112.76) representing its all-time high from March 28.

The bottom of the trading range is defined multiple lows in the mid-$111.00 handle with, the low of the range coming on Tuesday at $111.46. Before that, the bottom of the range was one penny above that at $111.47, which came on the inaugural day of the range being established.