V.F. Corporation VFC announced it entered into an agreement to sell its Supreme brand to EssilorLuxottica for $1.5 billion in cash.
VF said it expects the sale of Supreme to be dilutive to its earnings per share in VF’s 2025 fiscal year. Supreme contributed $538 million of revenue and $166 million in operating income during VF’s 2024 fiscal year.
“Under VF, Supreme expanded its presence in the key markets of China and South Korea and has returned to delivering strong growth. However, given the brand’s distinct business model and VF’s integrated model, our strategic portfolio review concluded there are limited synergies between Supreme and VF, making a sale a natural next step,” Bracken Darrell, CEO at VF, said in a press release.
VF shares gained 13.6% to close at $16.15 on Wednesday.
These analysts made changes to their price targets on VF following the anouncement.
- Telsey Advisory Group analyst Dana Telsey maintained VF with a Market Perform rating, while raising the price target from $13 to $15.
- Citigroup analyst Paul Lejuez upgraded VF from Neutral to Buy and boosted the price target from $11 to $20.
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