StrongMail Webinar to Show How Socialized Email Marketing Can Motivate Customers to Build Your Brand

REDWOOD CITY, CA--(Marketwire - August 10, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced an upcoming webinar for email marketers titled, "Socialize Your Email Marketing: Motivating Customers to Build Your Brand." This complimentary webinar is being held on Thursday, August 27, 2009, and will feature expert advice from social media pioneer Jim Calhoun and email marketing thought leader Ryan Deutsch.

Leveraging social media effectively in your email marketing campaigns requires a strategic approach that goes beyond adding a simple share link to your template. In order to expand your reach to new audiences, you need to first understand who your influencers are and then tap into the unique social motivators that will entice them to share your messages.

This interactive webinar will provide detailed examples of how to identify and motivate your key social influencers as well as new metrics for tracking and analyzing the results. Don't miss this valuable opportunity to learn how to increase your ROI by integrating viral social media programs into your email marketing efforts. Plus, get your questions answered in an interactive Q&A session.

Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand

Date: Thursday, August 27, 2009

Time: 11:00am PT / 2:00pm ET

Free Registration: http://www.strongmail.com/company/news-and-events/webinars/social-motivators.php

Webinar Topics

-- The four social motivators that drive sharing and influence -- Content and creative strategies for making your messages viral -- Ways to identify your influencers and measure social presence -- How to establish success metrics and track your results against them -- New technologies for socializing email communications

Speakers

-- Jim Calhoun, Chief Social Strategist, StrongMail Systems -- Ryan Deutsch, Vice President of Strategic Services, StrongMail Systems

About StrongMail Systems, Inc.

StrongMail's marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.