Celsius to Be Available at Wegmans Food Markets

DELRAY BEACH, FL--(Marketwire - August 10, 2009) - Celsius Holdings, Inc. CSUH announced today that Celsius®, the original calorie burning beverage, will soon be available at Wegmans Food Markets with 73 stores in the mid-Atlantic region including New York, Pennsylvania, New Jersey, Northern Virginia and Maryland.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a work out may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Wegmans Food Market will carry two popular Celsius flavors -- Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be found in four-packs and will be found in the New Age section of the Beverage Aisle of the stores. Celsius will support Wegmans with radio ads in New York and Mid-Atlantic markets where stores are located.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients MetaPlusT that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. CSUH markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.