Potrero Media Responds to Client Demand in Auto Insurance Category

SAN FRANCISCO, CA--(Marketwire - August 10, 2009) - Potrero Media, a leading performance-based marketing agency, announced today that it is expanding its insurance offerings into the automotive vertical. Potrero Media offers comprehensive, expert guidance to consumers looking for all types of insurance, and is bringing its years of insurance experience to the ever-growing automotive sector.

In an economy where people are watching their budgets carefully, saving on necessities such as car insurance means a great deal to consumers, and the number of online shoppers is growing. According to the June 2009 Google and Compete.com webinar "Shopping For Auto Insurance: The Role of Search in Consumers' Online Research," monthly auto insurance shopper volume rose 17% from Jan/Feb 2008 to Jan/Feb 2009. Despite shrinking vehicle sales, online auto insurance applications increased in early 2009 -- in part because 64% of auto insurance shoppers were looking to replace a policy on an existing vehicle.

Potrero Media's expansion into auto insurance comes as a result of both client demand and increased consumer need. Potrero Media clients have found that the level of service they enjoy is different than with other comparable providers -- Potrero Media focuses on a consultative approach to customer acquisition, providing branding and marketing services alongside the interested consumers they supply to clients. This emphasis on service and quality results in a different experience for clients -- and clients have responded by asking Potrero Media for more.

"Our entry into the auto insurance category could not be timed better. In addition to the rising tide in online auto insurance applications, our own insurance carrier clients have asked us to provide the same service and technology solutions that we have offered them in the health, life, and home categories," said Potrero Media president Rick Natsch. "Because our platform is built for high performance and scalability, we are able to quickly add this important category for insurance carriers and online consumers."

Potrero Media is able to leverage the proprietary technology and marketing expertise refined over the past 10 years to help shoppers find the coverage they need at a price they can afford, with an emphasis on high quality results for clients. To ensure the best results for their clients, Potrero Media stays informed on the latest state and federal regulations and is constantly monitoring current events and consumer needs. Expanding offerings in the auto insurance provides a turnkey service for auto insurance shoppers that guides them from shopping and researching to connecting with an agent.

About Potrero Media Corporation:

Potrero Media Corporation is a leading performance-based marketing agency specializing in search marketing, customer acquisition, and online publishing services for insurance companies worldwide. At Potrero Media, the consumer always comes first. This approach has helped Potrero Media build and sustain a reputation for delivering the highest quality leads in the industry.