BURLINGTON, VT--(Marketwire - August 12, 2009) - Seventh Generation, the nation's top provider of environmentally preferable non-toxic household products and a pioneer in the corporate responsibility movement, is examining the crossroads of corporate social responsibility with the release of its 2008 Corporate Consciousness Report, the sixth report the company has submitted.

Is corporate responsibility dead? See Seventh Generation's chairman and Chief Inspired Protagonist, Jeffrey Hollender ruminate on this very question in the attached video. As Hollender explains, corporate social responsibility must now commit to merging economic growth with social justice, ultimately acting for the greater good. "We're facing enormous pressures today, from global warming, to depletion of fresh water to the growing wealth gap. We can't afford to wait to take corporate responsibility to the next level," said Hollender.

To that end, Seventh Generation is working with Justmeans, an online network for responsible business, to explore how the growing breed of socially responsible companies can become a voice in shifting business as we know it. Through the partnership site with Justmeans -- http://www.seventhgenerationcsr.com -- Seventh Generation will be "crowdsourcing" an online book designed to become a guide for companies at the crossroads of the new era of responsibility.

The 2008 Corporate Consciousness Report details key achievements for Seventh Generation, including embarking on a sustainable palm oil initiative, eliminating synthetic fragrances in products and creating a Manufacturing Partner Sustainability Summit. The brand was also named Best Company on Earth by the Better World Shopping Guide.

The complete Corporate Consciousness Report is available online. The 2007 Corporate Consciousness Report was awarded the Best Small to Medium-Sized Enterprise Sustainability Report by pioneering corporate responsibility organization Ceres. Continuing with its commitment to complete transparency, the latest report documents both the progress that's been made and the setbacks the company has experienced as it continues work towards a broad spectrum of ambitious long-term sustainability.

For information on Seventh Generation cleaning, paper, baby, and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: http://www.seventhgeneration.com/corporate-responsibility/2008.