eSoles Custom Footbeds and Trek Bicycle Corporation Announce Upgrade Kit for Bontrager Cycling Shoe at Trek World

WATERLOO, WI and SCOTTSDALE, AZ--(Marketwire - August 12, 2009) - eSoles® Custom Footbeds, the world's leading authority in the science and development of custom footbeds, and Trek Bicycle Corporation (Trek), the global leader in bicycle design and manufacturing, announced today the global availability of eSoles' eFit upgrade package for the Bontrager cycling shoe at authorized Trek dealers.

The new kit features the upgraded components with specific materials designed for improved comfort and performance in Bontrager cycling shoes. The kit is only available for Bontrager specific eFit footbeds, allowing for further customization of the stock footbed giving additional and improved arch and metatarsal support options.

"We are excited to offer this upgrade kit which will provide cyclists with a custom fit for their Bontrager shoe," said Glen Hinshaw, CEO of eSoles. "The eFit footbed will offer customers improved comfort and performance in their already state of the art Bontrager shoe."

These upgrades run $49.99 (U.S.) and are currently available through the online eCommerce site on eSoles.com or at authorized Trek dealers. Once a kit is received, the customer is able to upgrade their Bontrager eFit components with the brand new upgrade kit from eSoles.

John Balmer, Director of Bontrager Product Development, adds, "Since every Bontrager cycling shoe comes stock with the industry leading eSoles footbed, we are very excited to now offer this easy customization option. We pride ourselves on the fit of Bontrager shoes and the eFit upgrade kit allows for consumers to now fine tune their shoe performance."

About Trek Bicycle Corporation:

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV carbon fiber first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation technology and thinking. With a record seven consecutive Tour de France titles, six straight 24-hour World Solo Mountain Bike Championships, and countless other professional wins, Trek enjoys a rich tradition of victory in the world's premier cycling events. Today, with a broad range of bicycles and cycling products under the TrekT, Gary FisherT, BontragerT, and KleinT brand names, Trek continues to pursue new ways to bring the joy of cycling to all people. For more information, please visit www.trekbikes.com.

About eSoles Custom Footbeds

eSoles, LLC, based in Scottsdale, Arizona, has the only direct, non-weight bearing 3D TruCapture imaging technology for custom and semi-custom insole production. eSoles makes custom insoles for cycling, running, walking, skiing, hiking, golf and dress shoes, and can currently be found in the footwear of world-class athletes and Olympians across various sports. eSoles custom footbeds are currently available through authorized dealers throughout the country and at eSoles' corporate offices in Scottsdale, Arizona. For more information on eSoles and a list of dealers, go to www.esoles.com.

eSoles®, eFitT and 3D TruCapture® are registered trademarks of eSoles, LLC. All other trademarks or registered trademarks are property of their respective organizations.