Action Football Extreme (AFX) Announces a Partnership With Network Foundation Technologies (NiFTy)

SHREVEPORT, LA--(Marketwire - August 7, 2009) - Action Football Extreme (AFX) and Network Foundation Technologies (NiFTy) announced today an agreement to broadcast the AFX inaugural 2010 season games and events on the Internet.

AFX, a new international entertainment and professional sports league which will have teams throughout all of Europe, is offering a new style of American football which is designed as fast paced, hard hitting, exciting entertainment that fits with the style of sport played in the European markets today. The football match will be the background for AFX "Events," combining a wide choice of professional entertainment, music, dance, extreme sports, and many other initiatives that encourages fan interaction.

Currently finalizing negotiations, AFX will reveal several major sponsors in an upcoming league press conference. The AFX management team includes well known names such as Ernest Givins, James "Brock" Olivo, Ken Harvey and Phil Hickey. Hickey will head league operations and media relations.

"Providing global online broadcasts of AFX Events is a very important part of our mission statement," said Gregory Anderson, Executive Director of the AFX league. "It complements our regional TV and radio coverage, ensuring that fans anywhere in Europe and around the world can follow their teams."

"We are really looking forward to the opportunity to carry the 2010 AFX inaugural season online," said Marcus Morton, NiFTy's President and co-founder. "AFX is a great complement to our broadcast family, especially for football fans, who have enjoyed NiFTy's broadcasts of arena football 2 (af2) for two seasons now."

NiFTy is a pioneer in LIVE, Free-For-View, online sports broadcasts, using its patented NiFTyTV Online Player, being the first to provide live broadcast of all games, all teams, all season, for entire sports leagues, starting in 2007.

About AFXscore Italy s.r.l.

The AFX League (Action Football Xtreme) is launching its new concept of entertainment and sport in 2010 in Italy. It aims to develop and expand to the rest of Europe in the next few years, so to have 12 Divisions covering the whole continent. The AFX concept allows a high level of interaction between the entertainment, the sport and the fans. The level of emotional involvement offered to the AFX audiences, the involvement of the local communities in the AFX Events and the awareness of the different European cultures, needs and tastes are the guarantees for its success. For more information please visit www.afxleague.com.

About Network Foundation Technologies, LLC

Network Foundation Technologies, LLC (pronounced 'NiFTy') is a name that is quickly becoming synonymous with the online broadcasting of large, live events to worldwide audiences. NiFTy's patented technology overcomes the scalability and cost bottlenecks associated with online broadcasting, enabling the company to bring large-scale, advertiser-supported, television-style broadcasting to the Internet for the very first time. Please visit NiFTyTV.com for more information.