Celsius Now Sold at Fred Meyer Stores

DELRAY BEACH, FL--(Marketwire - August 7, 2009) - Celsius Holdings, Inc. CSUH announced today that Celsius®, the original calorie burning beverage, is now available at 128 Fred Meyer locations throughout Oregon, Washington, Idaho, Utah and Alaska.

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a work-out may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Fred Meyer stores will carry three delicious sparkling flavors of Celsius; Cola, Orange and Wild Berry and two refreshing non-carbonated Green Teas; Raspberry Acai and Peach Mango. Celsius is found merchandised in the "Health and Beauty" section of the stores.

Dick McGee, President of Field Operations of Celsius, says, "We are so pleased to have the Fred Meyer stores carry Celsius. As we grow the brand nationally, Fred Meyer is an important retailer in the Northwestern states."

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlusT that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. CSUH markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.